Decoding De Beers’ Diamond EmpireDe Beers Decoding De Beers’ Diamond Empire

For centuries, diamonds captivated cultures like India and Brazil, the only known sources at the time. Then came De Beers, who rose to dominate the global diamond market. Their influence on supply and now-iconic marketing strategies, like promoting smaller stones for engagement rings, significantly shaped consumer demand. However, their near-monopoly status also sparked criticism and

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De Beers’ Rough Diamond Grading

Unveiling the Hidden Value: De Beers’ Rough Diamond Grading and Evaluation with Olivia Sterns (Bloomberg TV) From Mine to Marvel: Sorting for Brilliance Uncover the secrets behind De Beers’ diamond sorting techniques. Olivia unveils how rough diamonds are meticulously categorized based on their unique characteristics, paving the way for their transformation into dazzling masterpieces.

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South Africa Welcomes New Tenants to Boost Jewellery Manufacturing

Johannesburg, South Africa – The Department of Trade, Industry and Competition (DTIC) is set to officially welcome new business tenants at the Jewellery Manufacturing Park (JMP) located within the OR Tambo International Airport Special Economic Zone (SEZ) in Ekurhuleni. This event, taking place on Friday March 15, 2024 signifies a significant step forward in the

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A Comprehensive Guide to Our Diamond Class

Unlocking the Mysteries of Diamonds: A Comprehensive Guide to Our Diamond Class Introduction: Diamonds have long captured the imagination of people worldwide, symbolizing love, luxury, and eternal beauty. However, navigating the intricate world of diamonds can be overwhelming without proper guidance. At [Your Company Name], we understand the importance of diamond education in making informed

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Rich Billionaire Christo Wiese, 82, Reignites Diamond Passion

Christo Wiese, 82, Reignites Diamond Passion – An Inspiration Billionaire at 82: Christo Wiese’s Unstoppable Diamond Hunt Age is just a number, and 82-year-old billionaire Christo Wiese proves it with his reignited passion for diamond hunting. This South African retail legend isn’t slowing down – he’s diving back into the mines, defying stereotypes and inspiring

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