De Beers

An informational infographic titled "Namibia's Diamond Breakup: The Case for Change" organized into three color-coded vertical columns highlighting an economist's recommendation for Namibia to sever ties with De Beers.

Economist Urges Namibia to Sever De Beers Ties and Market Diamonds Independently

Prominent economist Robin Sherbourne has advised the Namibian government to consider exiting its joint venture with De Beers, urging the nation to buy out Namdeb and independently market its high-grade natural diamonds. Speaking in Windhoek on the state of the domestic economy, Sherbourne raised critical questions regarding the current setup—where 50/50 joint venture Namdeb aggregates

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Split image showing the historical Kimberley diamond mine (left) and a modern underground South African diamond mine (right). Portraits of Cecil Rhodes and Ernest Oppenheimer are featured. The text reads "THE SOUTH AFRICAN DIAMOND LEGACY", with two brilliant-cut diamonds and the South African flag. It visually represents the evolution of diamond mining in South Africa.

The Kimberley Legacy

The Kimberley Legacy: De Beers and the Evolution of the South African Diamond Industry. South Africa is not just a major diamond-producing nation; it is the birthplace of modern industrial-scale diamond mining and the foundation upon which the world’s most enduring diamond conglomerate, the De Beers Group, was built. The industry’s history here is a

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Diamond facts infographic showing crystal structure, formation diagram, a burning brilliant-cut diamond, rough diamonds on a scale showing '200 carat', industrial drill bits, and a microchip. The image illustrates the Four Cs, geological origin, and industrial uses of diamonds.

The Enduring Allure of Diamonds 💎

Diamonds, the hardest known natural substance, have captivated humanity for centuries. Coveted for their brilliance, durability, and rarity, these crystalline forms of carbon are more than just beautiful gemstones; they’re a testament to geological forces and scientific intrigue. Formation and Properties A diamond’s journey begins deep within the Earth, typically 150 to 200 kilometers below

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 Decoding De Beers’ Diamond EmpireDe Beers Decoding De Beers’ Diamond Empire

For centuries, diamonds captivated cultures like India and Brazil, the only known sources at the time. Then came De Beers, who rose to dominate the global diamond market. Their influence on supply and now-iconic marketing strategies, like promoting smaller stones for engagement rings, significantly shaped consumer demand. However, their near-monopoly status also sparked criticism and

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